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When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: · carefully considering and placing your keywords; and · carefully considering and placing the links pointing to your site. This article discusses the importance link building in your SEO strategy and provides some useful suggestions as well as some things to avoid if you want your SEO project to be successful. What are backlinks and why are they important for SEO? Backlinks are links that point to your site from another website. For those of us in the SEO world, we know that the number, variety and quality of backlinks is an indication of the po...

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